When a real estate lead comes through from your website, it’s important to follow up with that lead almost immediately. Whoever submitted their information is doing their research and they want to hear or gather more information so they can make a decision.

Since they’re online, you can assume that they’re checking out more Realtors on the Internet. This is why it’s important to respond as quickly as possible. Whoever gets back to this potential customer first has the inside track at getting their business.

I’ve heard that some agents don’t get to their leads from their website for days. It’s no wonder that they can’t close those leads, it’s been too long and they’ve already made a decision one way or the other.

Mike Parker has an article called How to Avoid Internet Lead Conversion Failure that will help you convert more of your leads from your website.

Some of the best from the web this past week:

Bank of America Offering iPoster as Interactive Real Estate Touch Screen Kiosk by Joseph Ferrara at Sellsius Real Estate Blog

Use Linkedin and Facebook to Increase Conversions by Ryan Hinricher at Geek Estate Blog

Apple’s iPad means big changes ahead for real estate by Joel Burslem at 1000 Watt Consulting

Friday Fun: Top 3 Things Realtors Will Learn from Super Bowl Sunday Marketing by Katie Lance at Future of Real Estate Marketing

To have or not to have a Realtor license, that is the question. And the logical answer really depends on your situation, mainly:

1. Do I live in a market where homes are valued very highly (average sale price is $200,000 or greater)?
2. Do I intend to live in the same house for many years, or will I be moving often?
3. Do I have the need and/or the desire to obtain additional income?
4. Do I want to mess with the hassle, and how much trouble would it be to get a Realtor license?
5. Does it cost an exorbitant amount of money to take the classes and pass the test?

Question #1 is probably the most important question to answer. With the typical Realtor cost of 6% per sale of a home, a $200,000 house will cost you $12,000 just in Realtor fees. Compared with the $1000-$2000 cost of obtaining a Realtor license, logic says to take the classes and get licensed, even if just to sell your own home. But beyond the cost savings, what does a Realtor really do you for you? Mainly they just list the house in the MLS, put a sign in the yard, and wait for the buyer to show up. Then they fill in the blanks on a simple promulgated real estate contract form, and collect their fee.
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An Exciting Future Awaits Those Who Get This Right

Newsletters are among the most effective marketing strategies for Realtors. The trouble is that most Realtors don’t use effective methods for making this work for them. The trick is you need to write content that is both enticing and enjoyable for your target audience.

Who Cares About The ABC’s of Real Estate?

When you think about it, most professions are a little dull. That is why people hire you to be their agent. They don’t want to learn how to do your profession, because it bores them. The same is true for your newsletters. People don’t want to hear about the latest Government Regulation concerning Real Estate Transactions.
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Some of the best from the web this past week:

What would the Apple Tablet mean for Realtors? by Katie Lance at Future of Real Estate Marketing

The Secret Recipe for Email Success by Joel Burslem at 1000Watt Consulting

DeedStreet: Twitter Real Estate Tweet Aggregation Tool by Joseph Ferrara at Sellsius Real Estate Blog

How to Avoid Internet Lead Conversion Failure by Mike Parker at RIS Media

11 Widgets to Make Your Website Standout by Brandon Laughridge at Geek Estate Blog

Though blogs started out as personal journals, there is no limit to what may be covered in a blog. It is customary for people to compose blogs to express their work, their hobbies, their social or political issues, and news or current events.

Real estate blogs have also become a trend in recent years, however, not as fast or abundant as one may expect. Nonetheless, blogs can be a very valuable source of up-to-date information on real estate, especially in a time when real estate value is very volatile and current information is what may make the difference between a successful transaction and a losing deal.
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I stumbled across a new real estate marketing blog today at RealEstateMarketingBlog.org and was really impressed with the amount of information they have posted on their website.

They have articles on many of the main topics of online marketing such as pay-per-click, search engine optimization, and link building.

They have a good website that is sure to help any real estate broker or agent. I will continue to follow there website and post the most interesting articles they write about online marketing.

Some of the best from the web this past week:

Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity by Jim Cronin at Real Estate Tomato

All Ya Need is (Comment) Luv by Justin Bartlett at Geek Estate Blog

RISMedia’s Real Estate Leadership Conference Moves to June: Don’t Miss ‘The Real Estate Social Media Summit’ at RIS Media

Facebook Launching Game and App “Dashboard” by Kristin Marshall at The Next Web

Which Sells More Homes: Local MLS or National Real Estate Website by Joseph Ferrara at Sellsius Real Estate Blog

1000watt Index: Your Guide to Real Estate Technology by Joel Burslem at 1000 Watt Consulting

What Do Newsletters Do That Newspaper Ads Cannot?

Take a look at a normal newspaper ad and tell me what you see? It shows a picture of a house, a portrait of a realtor, an office location, a phone number and a headline. How can an ad like that really get into the mind of your target audience? It may be good for general branding. But it does not capture a person’s interest.

Next Time You’re At The Grocery Store, Do This.

Even though you may not look at tabloids, stop and look at the covers and headlines at the check out lane. One of those stories is going to grab your attention. And the only reason that you may not pick up the magazine is either you don’t want to be caught looking at the tabloids or you don’t have time. But you will see a picture and a headline that will pull at your curiosity. Now ask yourself this question. When was the last time a small ad in a newspaper grabbed your attention in the same way? It probably hasn’t happened in a long time. Why not?
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If you want to learn more about any of these products you can visit our product overview page to see which one can fit your financial needs.

If you have any questions you can call us toll free at 1-877-882-4368.

We want to help you have a successful 2010 selling real estate too!