Is your Smart phone already improving your efficiency? Now you can read emails on the go, edit and forward documents and so much more. All without the need of a computer! But, imagine what a smart phone App would do for your business!

Customer Service:

Your clients can have your phone number and email address ready to go in just 2 touches. Everything they want to research is at their fingertips. As a realtor, you want to be easily accessed when a client has a question or concern, and a Smart Phone App can open another form of communication with your valued clients.

Distinct Advantage:

It is important for you and your business to evolve with the technological advances. Mobile marketing will become a major part of your business strategy in the next year. Take advantage of it before your competition does! The Smart Phone, as a marketing tool, is very cost effective and a great opportunity for your small business.
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If attracting more home buyers is a top priority for you this year then it is critical to get the most out of your marketing budget as you can. So how can you maximize your ROI?

1. Build Credibility

The more credibility your brand and online presence has the easier it will be to close deals and raise the conversion rates of all of your marketing efforts. How can you accomplish this? Visuals can certainly go a long way but it requires a lot more than that. Forget old style written testimonials on your website no one trusts them anymore. Opt for video testimonials instead. However, perhaps the most productive efforts you can make are to ensure your build trust by clearly displaying your contact information and showing off your expertise through blogging and writing. The more faith prospective home buyers have in you when they call the less resistance you will encounter and the faster you can close them.

2. Respond Quickly

Real estate agents are notoriously horrible at responding to inquiries promptly. This is a great opportunity for real estate investors to get the edge by committing to and building a system which enables home buyers to get immediate responses and answers. Be the first to connect and get buyers committed to working with you and buying one of your investment properties before the competition even gets back to them.
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Tips for Improving Your Real Estate Sales Pitch in 2012

January 18, 2012

The real estate investment outlook for 2012 is incredibly bright. Between a plethora of discounted properties, easy funding via transactional lenders and buyer confidence rising flipping houses ought to be a breeze this year. However, turning those tasty deals into real cash often comes down to your sales pitch, so what can you do to [...]

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How To Use Real Estate Postcards To Get What You Want

January 16, 2012

Target Marketing With Real Estate Postcards
Marketing with real estate postcards is one of the most popular topics I’ve written on.
The rental housing market can be tough at times and sending the right message with real estate postcards can put you ahead of the competition and attract quality tenants who will pay on time and keep [...]

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2 Simple Tactics To Generating 15 to 20 Leads Per Day

January 11, 2012

When creating a real estate marketing strategy, there are many things to take in account. But 80% of your focus should be on direct lead generation and converting those leads into clients. Here are the top 2 tactics to implement into your plan, to do just that.
But before I do that, let me give you [...]

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Social Media for the Realtor and the Home Buyer

January 9, 2012

Social media, web 2.0, social networking-these are just a few buzzwords of our generation, and it’s easy to see why. The Internet has grown into all aspects of our social interactions. Just about everyone from preteens to their grandmothers has an account on at least one social website.
With a business of any kind, social media [...]

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