There are all kinds of contact management systems on the market today but how do you know which one is right for your business and fits your budget? Well, first things first, you need to know what your options are. Let’s go over the different types of systems out there:
Generic: Outlook is an example of a basic, generic manager. What’s nice about this type of product is that you probably already own a copy of one. If you have Microsoft Office or Open Office it’s already included and ready to go. Unfortunately, it takes a lot of time and customization to tailor it to your needs as a real estate agent. While this option may be the least expensive, most of the time this type of system won’t be able to tie into the rest of your business like lead generation or marketing solutions that come with contact managers specifically designed for our industry.
Industry Specific: These contact managers give you a lot more control over your business than the more generic options. Most include features like lead tracking, listing integration, drip campaigns, and more. Since the software is already customized for real estate you save the time and energy of trying to create something as efficient out of a generic program – nobody wants to reinvent the wheel! This convince, however, will usually end up costing you more. Personally, I believe that since communication with clients and leads is the heart of real estate, it’s worth it to make sure you’re doing it right!
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