There it is perched innocently next to the for sale sign beckoning perspective buyers to just “take one,” the infamous listing flyer. I have talked to many agents who view the listing flyer as an extremely valuable marketing tool. Others choose not to use them at all, letting the curb appeal of the home direct interested parties to call for more information.
For those who choose to use listing flyers, my question is why don’t some of you show the home’s asking price on the flyer? I understand leaving it off can prompt buyers to call you to inquire, thereby capturing a new lead. But from my perspective, as an interested home buyer, it really annoys me when I grab one of those flyers out of the box only to discover the asking price is nowhere to be found. Let’s face it, this is the information age. The first thing I do is go back to my computer and try to find out the asking price through any number of real estate websites. It’s usually not too difficult. If I’m in the ballpark on price, then definitely I call the listing agent. If not, why would I waste anyone’s time?
There was a recent survey done by e-Agent, Inc. on the differences between Agents and Consumers in the Changing Real Estate Market. The overall results are interesting. You can check them out here.
Of particular interest to my issue over listing price on lawn flyers relates to the first Consumer Response question asked: What would motivate you to purchase a home? The number one response given was, “the listed price”. So why not put it on the flyer?
Thanks,
Sean
{ 7 comments }
I figure it’s just like going to a nice restaurant that doesn’t have the prices on the menu, if you have to ask…you can’t afford it.
In my opinion, the more information you present less doubt it creates in a prospects mind. If they contact you, they are interested, not just looking for more information.
I agree with you completely Sapan. There are a lot of purchase options for buyers these days (at least those with decent credit)… Put as much information as you can on the flyer. I think it definitely helps seperate interested buyers from time wasters.
I shouldn’t admit this but I have been pretty successful at getting buyers by not putting a listing price on flyer’s. While I agree with you its a dick thing to do, it has made me quite a bit of money.
In my opinion, providing more information up front ensures that when you do get a call regarding the property it is not for more information, but the person is really interested in the listing
Leaving out information is an outdated way of doing business. Todays consumers thrive on information. If you don’t provide it to them they will go somewhere else to get it.
I think you are right Sean, time is better used if both parties know where to start negotiations.