Real estate flyers are a low-cost and highly effective marketing tool that every realtor should be incorporating into their general advertising strategy. Full-color flyers lend credibility to your business, generate instant leads, and provide you with a tool that visually displays the benefits of each property.

Forward-thinking realtors print full-color flyers in bulk for as little as $0.02 each, and then insert the flyers into local newspapers for distribution. Newspaper inserts cost only 1/3 of the price of direct mail and typically produce equal response rates. Additionally, newspaper inserts can now be targeted by zip code so that your flyers do not go to waste. For as little as $0.10 per home - you can design, print, and deliver your full-color real estate flyer.

Here are 10 Tips to Maximize the Effectiveness of Your Real Estate Flyers:

* Always print in full-color on glossy paper (According to the Newspaper Association of America, color ads score 62% higher than black-and-white ads.)

* Emphasize the BENEFITS of each property (Great View, Huge Closets, Etc)

* Use High-Quality Images(Pictures Generate Leads, Impress your Prospects!)

* Create a Headline for Each Property (”Traditional Charm” or “Beach Oasis”)

* Easy to Find Contact Information (1-800 #, Email, Address, Hours)

* Tracking Results (Include a coupon, phone #, or ad-specific item to track your results)

* Take Advantage of Custom Design (Many websites and printing companies offer free or ultra low-cost flyer design tools. Use your creativity, be original!)

* Instant On Location Guide (Real estate flyers also function as a guide highlighting key features while prospects are visiting the property)

* Convert the Property to Paper (Make sure your flyer has the same “feel” as the property - think about themes)

* Print Cheap (Choose an experienced and low-cost real estate flyer printing company to save time, money, and capitalize on years of experience)

By following these 10 tips, you will increase the response rate of your flyers and generate exciting new leads. Remember, all it takes is one conversion to justify a small investment into print advertising!

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com

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This entry was posted on Wednesday, March 26th, 2008 at 2:54 pm and is filed under Marketing, Real Estate Agent. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.