How to Make Your Mark as A Real Estate Agent
June 9th, 2008 by Damon
If you want to stand out from the other agents in your area, you’re going to have to make a mark for yourself.
Ralph R. Roberts gives some valuable tips on how to brand yourself a superstar
Market yourself on paper.
Just about all agents have some sort of business card and brochures to hand out. What will make the difference is being creative on your card. I have a stack of about 200 cards I’ve received from agents. Most of them look exactly the same. The ones that I remember and keep at the top of the stack are the ones that are unique and have something more valuable to offer than just the contact information.
Market yourself to the media.
You want to be the expert that the local media comes to for quotes and story lines. Introduce yourself to news reporters and magazine writers. You can also speak to groups for free to establish yourself as the expert. If you can get a spot on a radio station, that would create even more exposure for you.
Market yourself on the Internet.
More and more buyers and sellers are looking on the Internet before they make a decision on an agent. The more available and accessible you are online, the more likely you will get a call from one of these prospects. Every agent should have their own website as a starting point. From there, there are many different social networking websites where you can put up your profile and your areas of expertise. Also, Cindy wrote a great post how to use Facebook to brand yourself and expand your business network so you can create more of a presence online.
Keep in touch with a drip e-mail campaign.
You want to remind all your former clients and current prospects that you are still in business with any updates on the local market or new properties for sale. Email marketing is one of the easiest methods to making contact with everyone in your network.
Advertise everywhere.
This is the one suggestion I do not agree with. You don’t want to waste good money on advertising that won’t lead to any sales. You should have already created a business plan for the type of houses you want to sell and they type of buyers and sellers you want to work with. Once you’ve done this, you can better focus on specific advertising strategies to put yourself in front of your ideal clients.
What are the other methods that you are using to brand yourself as THE agent in your area?
