The other day I wrote 5 ways to get your website shining and you need to get that done because a recent Yahoo survey studied how online resources influence home buyers and sellers.
According to the Yahoo! study, consumers look to the Web to ensure that the selected agent will best meet their specific needs. Key findings include:
- Home buyers and sellers consider approximately two agents on average before making a final decision
- The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent
- 74% of people who accessed an agent website got there with the help of a search engine
- The online research process is quick and intense: consumers spent an average of 12 hours online researching agents and 75% selected an agent within one week of starting their search
Online resources provided introduction to new agents as well as promotional deals:
- 45% of respondents used the Internet to learn about agents they didn’t know existed
- 41% discovered special deals and promotions offered from an agent through the Internet
