5 Real Estate Agent Mistakes (and how to avoid them)

July 30, 2008

Mistake #1 — Pricing Your Property Too High

Sure, you know that there is going to be negotiation on the price of the home, but if you start your opening bid too high you’re not even going to get people in to see the house.

Mistake #2 — Trying to Sell to “Looky-Loos”

You must qualify your buyers as quickly as possible. How serious are they? You don’t want to spend valuable time and money on people who have no intent to buy.

Mistake #3 — Failing to Market Your Home in Different Ways

Different advertisements appeal to different types of people. You can market all day using flyers, signs, and open houses, but if your not creating exposure for the house via the Internet, email, and your website you’re leaving out a high percentage of potential buyers.

Mistake #4 — Forgetting to “Showcase The Home”

It’s so important to have the house look tidy and clean. There is nothing worse than for a prospective buyer to come into a dirty house. Instead of them thinking about how wonderful everything is, they’re thinking about everything they’re going to have to work on.

Mistake #5 — Not Being Pro-Active at Closing

Deals can still fall through at the closing table. The more you have prepared beforehand, the more likely everything will go through. You don’t want your buyers to be surprised by anything new at the closing table.

{ 2 comments }

rorysiems August 7, 2008 at 3:36 am

absolutely, these are the points that as a real estate agent we need to know before moving for our business.

MN Real Estate November 7, 2008 at 11:27 pm

Five very good points you bring up! Thank you.

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