First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.
Now the good news: The learning curve for getting it right is relatively short. Here are some key guidelines and pointers for getting […]

If you take action and try new things for your real estate business growth and marketing activity - you and your team will make mistakes. Many real estate companies and especially one’s just starting out can avoid these frequent missteps and consider methods to avert the problems.
Mistake 1: Sailing your boat without a destination. You […]

1. Keep a fresh supply of flyers in two or three places around the home
2. Print the flyer on light colored paper
3. Print good quality colored photos on your flyer
4. Top of the flyer should have only a simple heading
5. Always run a spell check before printing the flyer and have someone else proofread it […]

You’ve heard things about Web 2.0. But mostly, all you’ve probably heard are people throwing around the term like they know what it means. There are debates going on about Web 2.0, but even those who conceptualize it don’t know for sure what it is. They can’t give limits, clear definitions, and such. If there’s […]

Capturing email addresses of your web site visitors is crucial to online success. An opt list will give you the ability to create loyal subscribers if you email them quality information they are looking for. It is always a good idea to ask them what they are most interested in before you send your first […]

Some of the best from the web this past week:
Top 10 Most Expensive Housing Zip Codes In United States by Tom Royce at The Real Estate Bloggers
Top 10 Real Estate Sites by Joseph Ferrara at Sellsius Real Estate Blog
HGTV’s FrontDoor.com Offers the Top 10 Must-Know Real Estate Trends at Building Online
Local Real Estate News
Spring TX […]

Successful negotiation is about establishing mutual trust. Both parties need to feel the other is speaking in good faith. But tell me if this has ever happened to you: you’re negotiating with someone when out of the blue they start a sentence with, “To be totally honest with you…” Where did that come from? Should […]

In making a sales letter, everything should be planned and carefully chosen, including the font that should be used, the choice of words, and even the manner of presentation. Below are important tips that would help you creating a business sales letter that will deliver positive results:
The Headline
It’s the first thing that the recipient […]

We all know that agents need to market themselves to potential clients. It is your face that is on the business cards, the signs, the website, and the billboards. It is a very focused one-on-one marketing technique which successful agents have used for years.
With all that hard work, it’s time for something to […]

#5 Bigger signs get more attention. The man walking is to scale.

#4 You have to admire the affirmative

#3 Full disclosure is always appreciated.

#2 Yes, foreclosures are bad, but unintentional sarcasm is funny.

#1 In your confusion of which direction to turn, just remember…stay right of the island.