Capturing email addresses of your web site visitors is crucial to online success. An opt list will give you the ability to create loyal subscribers if you email them quality information they are looking for. It is always a good idea to ask them what they are most interested in before you send your first message.

1. Ask visitors to subscribe to your newsletter. Yes, just because you have a newsletter signup on your page doesn’t mean that people are going to sign up automatically. You have to ask them to sign up and let them know the benefits that they will receive.

2. Have them sign-up to get access to a free report. This report can be on local businesses in the area, best parks to take the kids, or a number of different things focused on your geographical area.

3. Offer a monthly newsletter on the latest events. People want to be kept up-to-date on things going around in their neighborhood. If you can give them a newsletter that has all of the local events, it’s something they can actually use. Better yet, make the design of the newsletter appealing so they can print it out and put it on their refrigerator (of course you would put your picture and contact info on the top of that newsletter).

Always stay in front!

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This entry was posted on Monday, October 13th, 2008 at 3:20 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.