I believe that marketing is all about having a relationship with your prospects, customers and clients.
I also believe that having this relationship is based on educating them and not “selling” them.
Robert Allen, a famous real estate investor said, “No matter what your product is, you are ultimately in the education business. Your customers need to […]

The fact that testimonials are important to your real estate business is a well known idea, but do you know exactly why testimonials work so well, and what they’re saying to your customers? Knowing why they work leads to better use of your testimonials, and can help to avoid some potential issues with them […]

The worst time spent for a real estate agent is spending time with “looky loos”, those people who just want to go around and “see” houses even if they have no intention of buying.
Many agents are using virtual tours to display their listings, so potential clients can see what they have to offer even before […]

Some of the best from the web this past week:
How to Sell Real Estate Like Burgers: Buy One House, Get an Apartment for Free by Joseph Ferrara at Sellsius Real Estate Blog
Website Content or Being Content, Which do I Want? by Matt Stigliano at Agent Genius
Linking in Comments For Real Estate Agents at The Real […]

The handshake may appear little more than a formality to some, but to others it is a complete view into the personality of the person on the other end of the handshake. Here are some tips:
1. A good handshake:
* keep the fingers together with the thumb up and open
* slide your hand into […]

With a newsletter, you can inform the public about your company and services. You can keep them posted and updated about what’s going-on with your company as well as many of your real estate listings. With these, you keep on reminding your subscribers that you are still here and you are willing to offer them […]