Archive for January, 2009

Real Estate Roundup – Week 5

Friday, January 30th, 2009

Some of the best from the web this past week:
Good news: Real estate-relevant API’s keep coming at 1000Watt Blog
The Listing Presentation Binder: Get More Listings! at Upstart Agent
Leaving on a Jet Plane? A Vacation Lesson for Agents by Brian Block at Agent Genius
Cligs: Look Honey, I Shrunk the URL and Know How Many Folks Clicked [...]

Understanding Your Credit, And Making It Better

Thursday, January 29th, 2009

There is no denying the market is bad. In fact, BAD may be an understatement. In slow economic times, your greatest ally in financing can be your Consumer Credit Report. I have spent years as a credit analyst and one thing is for sure: your personal credit score is the top [...]

Ways to Make Your Real Estate Flyer Stand Out

Wednesday, January 28th, 2009

1. Write a catchy headline or title.
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free, Now You Can, Discover, Proven. You can use these in many different ways in [...]

Gaining More Readers For Your Blog

Tuesday, January 27th, 2009

Bloggging have grown into a phenomenon on the Internet over the last couple of years, and real estate agents who have taken advantage of this powerful Internet marketing strategy are reaping handsome rewards.
1. Use your blog as a customer service center
Blogs have comment boxes where visitors can leave their comments about your posts. You can [...]

Real Estate Roundup – Week 4

Friday, January 23rd, 2009

Some of the best from the web this past week:
10 Tips to Improve Your Outdoor Advertising by Joseph Ferrara at Sellsius Real Estate Blog
Barber poles and real estate at 1000Watt Blog
Get Word of Mouth – FAST by Brandie Young at Agent Genius
Unique Business Cards: 15 Ideas to Bring You More Business at Upstart Agent

Ways to Drive Traffic to Your Website or Blog

Thursday, January 22nd, 2009

- Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your website since over 70% of people who are looking for products and services use [...]

Tips for Generating Online Leads

Wednesday, January 21st, 2009

Generating a lead may be the sole purpose of your entire site. It’s always about answering a prospect’s unspoken questions and communicating the value of doing business with you.
1. The Message Must be Relevant
Identify what really matters to your visitors. What motivates them to seek you out? What problems do you solve for them? [...]

4 Questions You Must Ask In A Sales Letter

Tuesday, January 20th, 2009

People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a house to sell, but if it doesn’t make a good impression, no one is going to buy it.
Thus, you must make sure that [...]

Real Estate Roundup – Week 3

Friday, January 16th, 2009

Some of the best from the web this past week:
Top 10 Smart Markets To Purchase A home In For 2009 at The Real Estate Bloggers
10 Reasons Nobody Is Reading Your Real Estate Blog at Upstart Agent
Free because you are a REALTOR by Amy Chorew at Agent Genius
Computer Generated Home Values: Does Knowing the Median Error [...]

Email Open Rates – What Are They and What Do They Mean?

Thursday, January 15th, 2009

There are many ways to measure your success in internet marketing. Obviously the best measure is to look at how many houses you sell and how many leads you get online! But before that, a good place to start is with your email open rate statistics.
Your email open rate is just what it sounds like [...]