People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a house to sell, but if it doesn’t make a good impression, no one is going to buy it.

Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:

1. What’s in it for me? The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a service, what they will receive out of it. To achieve this, you must be quick in catching their attention from the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline.

2. How will my life be better? This is where you have to understand the emotional appeals that attract your prospects to you. Do they want to save time, money or effort?

Study your market until you know what emotional buttons to push and you’ll see a huge increase in your home sales. Use their desires to attract themselves, that’s where you will get them nodding their heads and continue reading right until the end.

3. Why should I trust you? People are skeptical when it requires them to take out their wallets to buy a house. You need to clear their doubts by providing positive testimonials from your previous customers and emphasize the benefits of your service.

4. What will happen if I say no? You are not going to let them say no, that’s it. Remind them about the problems that they are having, the frustrations, or how much money will they lose – and tell them how they can change all of them in one shot, just by trusting in you.

When you have all these points to answer your prospects’ questions in your sales letter, not only will you gain an advantage over other agents in your area, but you will also let your prospect know that you care about their problems and you have the solution that they need.

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This entry was posted on Tuesday, January 20th, 2009 at 9:05 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.