Ways to Make Your Real Estate Flyer Stand Out

1. Write a catchy headline or title.

Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free, Now You Can, Discover, Proven. You can use these in many different ways in promoting open houses, new listings, or your business in general.

2. Use colorful or striking graphics.

No one likes boring images. One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your “focal point” and will draw your readers in.

3. Focus on the benefits of your service.

What sets you apart from other real estate agents in your area? Your prospects will ask the question, “What’s in it for me?” Write from the their perspective using the words “you” and “your.” Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Break up long paragraphs with bullet points and place them in a separate box.

4. Use compelling testimonials and case studies.

Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they’ve had with your service and the house they bought or sold. Be sure to include the first and last name and location of the person providing the endorsement.

5. Organize your page with boxes, borders and areas of contrasting colors.

You don’t need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.