1. Ability to add content in minutes. You don’t have to spend time uploading (FTP) files to your host like static sites. You can update your content from any computer that has internet access. If you have a brilliant idea you want to write about you just need to log in to your administration panel and enter your post.
2. Separate design from content. Blog software is database driven. This means you can alter the theme or template of your blog without affecting the content. Therefore you can immediately test different colors and designs to determine what best appeals to your visitors.
3. Search engine friendly. Blogging software such as Word Press allow you to generate search engine friendly pages. Search engines like web sites that are updated frequently. Sites that don’t receive new content quickly become stale. One of the main characteristics of a blog is that it is frequently updated so search engines will visit it often.
4. Create RSS Feeds. RSS (really simple syndication) feeds are integrated within blog software. So every time you post something to your blog it will create a RSS feed automatically. It will also notify some of the larger sites that carry these feeds and make them available for syndication. This is a great viral marketing method that will quickly attract many visitors.
5. Build link popularity. To increase your sites’ rankings in Google and other search engines, you need to generate many incoming links to your web site. The more links you have the better. If you create a blog that contains valuable content, you will have many people linking to you. RSS feeds are becoming a very popular and an easy way to read content quickly. Since your blog has this feature already built in, your link popularity will build faster than if you had a site with no feeds.
6. Encourages interactivity. Visitors can immediately add their own comments to your posts. This helps build a long term relationship with them and win their trust. It will also make your blog stickier because you will get many returning visitors eager to read others’ comments or write more of their own.
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#7. Gives you something to do when business is slow. :)
My favorite is number 6. the activity it brings within the office between agents and with our clients. Our friends and family occasionally comment to help with activity. I’m not an SEO expert but we think it helps with our main page.
I guess this is something that my site miss. I need to put up a blog on it soon. Thank you.
Creating a site with continuous content updates like a blog is going to improve your search engine rankings just as you state. Having a static page is not going to be very useful unless you have marketing driving traffic directly to the site.
It is amazing how agents on our team have really been able to generate a good amount of business from their blogs. Blogging really is an awesome way to provide information yet generate clients as well.
The thing I find hard about making is a blog is coming up with unique content. Everything I want to write about it seems like everyones already heard about it.
Yes blogs have really pulled down the boring static pages and it will have more user interactivity and finally might result in more sales.
I would add one more to this list: # 7 Reason: to make more money ! Let’s not forget what this is all about.. making money. Cool thing is that it would not only be good for customer building and hence money from that, but you can also monetize the blog in many other ways like you have done here.
Really good post, has made me reconsider not installing a blog on my site.
Blogging is also an inexpensive way of marketing your business. You can even have your own fee blog site from blog spot. All you have to supply is your content and you have your own blog site.