1. Blogs increase communication
Anytime you increase communication, you increase profile and sales.
2. Although blogs have been around for awhile, they are still new and topical.
People who see that you have a blog will think you are more leading edge. In real estate, you need all the advantages you can get.
3. Owning a blog is like owning a media.
Similar to a newspaper, magazine, or a radio station. The advantage of owning a media is that you can say whatever you want where all other media tend to filter what you have to say.
4. Blogging like writing tends to make you an expert.
People tend to believe what they read. For this reason you don’t want your blog to be totally self-promotional. Add value. Provide information that helps your customer, amuses them, teaches them etc. You will become the leading real estate expert in your area.
5. A blog should have an angle.
People don’t want to log on and hear some promotional material about you and your real estate company. They want to hear something that is a bit edgy, interesting, humorous, and resonates with them. Although you own a media, you still are in competition with all of the other real estate media available.
6. Blogging will often get picked up by other media and this added press can help you sell.
For example, the biggest real estate blogs get picked up by mainstream media as a resource. If you build your blog that attracts readers, journalists will find your blog as well and use you in their stories. Almost like “free” advertising and further making you the real estate expert in your community.
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Totally agree! Having blog is a best way to let people know who are you and make your word out. Now social media coming more and more powerful don’t forget to utilize it.
I think #5 is the most important of all. I’ve seen so many blogs that are just endless dribble about how wonderful the blog owner is.
Now blogs hold a huge place in all spheres of human life. So I fully endorse your point of view.
Blogging is the secret weapon of those who have a business online and this kind of strategy works, so it’s best that you adopt this too.
The best reason to blog for business is for long tail search results. I get thousands of visitors to my website every month based off my blog post title tags.
Great post. Blogging has taken on a whole new life the past few years, and is now almost a requirement for businesses trying to reach out and promote their brand.