Ways to Generate Real Estate Leads
March 2nd, 2009 by Damon1) Create a powerful unique selling proposition (USP)
If you don’t currently have a unique selling proposition – Find one. What makes you different from all the other real estate agents out there? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling proposition.
This is an important first step because you will need a strong USP to generate real estate leads using the tips below.
2) Find joint venture partners
Offer a referral fee of $100 to $1000 for any referral resulting in a closed real estate transaction. Offer this opportunity to all friends, family, neighbors, anyone and everyone. Can you call the past clients of a co-worker to generate referrals? If so, you could split the commissions generated from your efforts.
3) Give free seminars
Arrange to present your USP to others to produce referrals. Here are some ideas:
1) Contact the sales manager at mortgage offices to present your USP at a mortgage brokers sales meeting
2) Contact human resource managers. Give a free seminar to employees of a company.
3) Present your USP to CPA’s or financial planners to create referral relationships.
4) Contact divorce attorneys and offer your services to their clients.
5) Contact relocation companies
4) Write Articles
Write articles about real estate, rates, foreclosures, or no closing cost loans. Then submit your articles to article directories with your contact information at the end of the article.
5) Cross sell
Once you get a client using one of the tips above, impress them with your extraordinary customer service skills and generate a testimonial. Use that testimonial to create a referral relationship with potential prospects.
January 30th, 2010 at 10:38 am
One of the most important points you covered was article distribution. Most clients are now searching online and helpful guides like this one gives clients the confidence to trust the agent.