You wouldn’t believe how many web sites don’t ask for the sale! After all the work agents put into their website content, describing the benefits of their services, and leading people through their sales process, they overlook one simple but very important “call to action”
“Click here to speak to an agent”
If you want people to […]

Sending a real estate email newsletter to your past clients can be a great and inexpensive way to maintain strong client relationships. Many agents find creating a monthly newsletter time consuming and frustrating. This article will show you how to drastically reduce the time it takes to create your newsletter and help you make your […]

RIS Media has a great article on how real estate in an IRA offers agents new ways to sell houses. There are agents who have learned how to use their clients IRA funds to purchase investment properties with the profits going back into their retirement account.
Last year I wrote about a company called Pensco […]

Some of the best from the web this past week:
BreakingNews: Instant Hyperlocal News Via Twitter by Joseph Ferrara at Sellsius Real Estate Blog
Active.com’s answer to a burning real estate search question by Marc Davison at 1000Watt Consulting
Carnival of Real Estate - The Green Awards by Jim Cronin at Real Estate Tomato
30 Beautiful Real Estate Websites […]

Internet marketing is more than just a passing fad. If you’re serious about your career in real estate, marketing your real estate business online is no longer an option, but a necessity. The good news is that although it will take some work to reap the benefits of marketing your real estate business online, it […]

Our final post in successful cold calling is accomplishing your goals.
If your goal is to set up a meeting, suggest to the person, “Perhaps we can sit down together and… (give them a general idea of what you’ll do in the meeting - usually about identifying their needs).” Notice the phrase sit down. That implies […]

Some of the best from the web this past week:
Introducing Tomato Radio! Conversations on Real Estate Blogging, Without a Net at The Real Estate Tomato
Social Media Marketing Institute launches today by Joel Burslem at Future of Real Estate Marketing
The End of the Real Estate Story? by Brian Boero at 1000watt Consulting
Home Builder Confidence Posts Biggest […]

You know that content is king.
Even if you don’t believe that, you know that it’s a critical part of your success. You know that more is better when it comes to quality content.
Content can increase your backlink totals by giving people something to share with others and it makes the search engines happy on its […]

Our next point in successful cold calling is sharing your unique selling proposition.
In just a couple of sentences share the benefit of your service. What is unique about it, how are you different from all the other agents out there, and who says that it will even work?. This is known in selling circles […]

Some of the best from the web this past week:
Twitbait: Twitter Directories or Where The Twits Are by Joseph Ferrara at Sellsius Real Estate
A small move by Google offers a peak into online real estate’s future by Brian Boero at 1000Watt Consulting
Pulte Homes and Centex To Merge in Billion Dollar Deal by Tom Royce at […]