Give a Benefit Statement – 7 Steps to Successful Cold-calling
April 8th, 2009 by DamonOur next step in successful cold calling is giving giving a benefit statement.
Give a benefit statement. This is a clear, simple statement that indicates what the benefit might be of them doing business with you. For example, “The reason I’m calling is to find out if we might be able to assist you in selling your home at a higher price.” At this point you’ve said enough. It’s time for the other person to get some control. So, follow that benefit statement with, “Do you have a moment to talk?” If they do, then go on to the next step. If they don’t, then ask when would be a good time to call them back and then follow-up accordingly.
Our next topic on successful cold-calling will be sharing your Unique Selling Proposition.
