You’ve picked up everyone’s card at the last networking event, and put them in a stack that’s probably up to the wall. Have you put these contacts in your database? When will you put them in your database? Have you cleaned out your database in the last year?
I’ve talked to many agents who say that they have all these contacts, but they’ve never had the time to put them into their database. This is one of the tasks that nobody enjoys, but to succeed, you have to take 10 – 15 minutes a day putting these contacts into your database.
The simplest reason is so you can contact your entire database quickly.
If you’ve just landed a contract on a house, you’ll want to email your database to let everyone know about it. If you don’t have your database ready to go, it will take forever to get it to the people you want.
Many database management systems will let you sort and filter your contacts by age, gender, income, and even the type of house their interested in. If your database is up-to-date, you can be sure that you contact the right type of people either by phone or email to see if their interested in the house.
It’s also important to keep your database as clean as possible. If you haven’t made contact with someone in over a year, it’s probably a good time to reach out to them and see how their doing. Then you can decide if you should keep them in your database as well. Nobody wants to receive a call from someone they haven’t heard from in years just to be sold to.
This all goes back to organization. The more organized you have your database, the easier it will be for you to run your business.
