5 Essential Tools For Effective Realtor Search Engine Optimization

5. An RSS Feed
A simple and inexpensive solution, RSS feeds are used to publish blog entries, news, and other frequently updated content in one consistent form. Use an RSS to inform clients of open houses, properties for sale in a specific area, and more. Be sure to give your feed a keyword-rich title and to include your contact information in the feed description. Promote your feed through your website, blog, and marketing emails and by submitting it to RSS feed directories.

4. A Twitter Account
Twitter updates are highly visible in the search engine results and can help to attract potential clients who are searching for “2 bedroom condo in Smithville” and other relevant phrases.

Search for local users to follow and find ways to engage in meaningful conversation with these users in order to build relationships. Once you build a good following, you can Tweet about new property listings and link them to your site to increase search engine visibility and website traffic. For best results, you should Tweet regularly.

3. A Blog
Maintaining a blog is a highly effective way to remain relevant in the search engines and interact with your target market. Use your industry expertise to provide helpful, keyword-rich content for potential buyers. Update your blog regularly for frequent indexing, and be sure to include up-to-date information about new listings in your local target market.

2. Online Directories
Submit your site to free directories such as the local business directories offered by Google, Yahoo, and Bing to help potential buyers find you in the search engine results. In addition to local directories, real estate specific directories that allow users to search for a realtor by agency or geographic location can play a key role in targeting your geographic market.

1. Google Alerts
Setting Google Alerts for your name can help you to monitor your online reputation and ensure that customers are seeing positive results when they search for you. Maintaining a positive search engine visibility is critical to attracting new clients in a competitive market.

By Miles Technologies

Contact your Online Marketing Specialists for more information on tools for effective Realtor SEO. Don’t have an Online Marketing Specialist? Visit http://milestechnologies.com or call 800.496.8001 and ask about how Miles Technologies can help to strengthen your online presence.