When you mention directories most people used to think of the yellow pages or white pages. In the “new world” of technology and the internet more and more people are turning to online directories. Especially if you’re looking for a product or service that is local or regional. I can’t think of anything that is more local than real estate. An online real estate directory is a great place to turn to when you’re looking for an agent to help buy or sell your next home.
What is a real estate directory?
A real estate directory is a collection of web sites categorized and organized to make things easier to find. Depending on the type of directory, the information is organized specific to region, agent, type of property, specialty of the agent, etc. There are directories that focus on properties for sale, while others mainly provide a list of local agents. You can find listings for home inspectors, appraisers, contractors, etc – almost anything that has to do with real estate.
Why use a real estate directory?
The internet is now the number one source for real estate marketing. According to the National Association of REALTORS, approx. 80% of home buyers begin searching for a home online. It is vital to have not only a user friendly web site but also to have a strong web presence. Many REALTORS have web sites and post their listings to real estate portals like HomeGain, REALTOR.com, Yahoo! real estate and many others.
Aside from marketing the actual listings, listing your real estate web site with directories is an excellent way to help drive targeted traffic to your web site. Because real estate directories have links to and from many web sites that are relevant to real estate, it’s far more likely to rank higher in the page results of search engines than any single-realtor site.
When you submit your web site to a real estate directory, you’re leveraging the popularity and page ranking of the directory to bring traffic to your web site. Another reason to list your web site with a directory is potential buyers and/or sellers often search these directories for local agents in their area.
Jon Stepp is with Real Estate Directory – MLS2Agent.com. Linking home buyers to real estate agents IDX or MLS page making searching for a home fast and simple. MLS2agent.com lists real estate agents throughout the United States categorized by city.
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Interesting post! To make your real estate business visible to the internet you should always have strategies like these so to make your online real estate marketing successful and effective.
Such strategies are really of great help not only to realtors but to your possible clients as well. This will really save you a lot of time and space.
I would agree that this tool will really help marketing successful and effective!
Marketing strategies like this will surely maximize your potential to market. Organizing your directory makes it easier to use and will increase the views of potential buyers as well.
This is a helpful for both agents and costumers! This is so nice.