What Do Newsletters Do That Newspaper Ads Cannot?
Take a look at a normal newspaper ad and tell me what you see? It shows a picture of a house, a portrait of a realtor, an office location, a phone number and a headline. How can an ad like that really get into the mind of your target audience? It may be good for general branding. But it does not capture a person’s interest.
Next Time You’re At The Grocery Store, Do This.
Even though you may not look at tabloids, stop and look at the covers and headlines at the check out lane. One of those stories is going to grab your attention. And the only reason that you may not pick up the magazine is either you don’t want to be caught looking at the tabloids or you don’t have time. But you will see a picture and a headline that will pull at your curiosity. Now ask yourself this question. When was the last time a small ad in a newspaper grabbed your attention in the same way? It probably hasn’t happened in a long time. Why not?
How Do Tabloids Pull You in?
An advertisement ends right there in that small box. It does not entice you to open the cover and read further. You know that the small ad contains all of the information right there in the ad. And the information is mostly contact information and a self serving headline that is probably not true anyway. So there is nothing more for you to do with an ad.
There Is Something Juicy Behind The Next Page.
Reading tabloids is nothing to be proud of, but when you’re bored at the checkout line, it can be an enticing distraction. The headline is giving you a clue about what is waiting for you inside the paper. And because you’re human, you can’t help yourself but look. You know that you don’t need this information, but you want to know if the headline is true.
A Good Realtor Newsletter Needs To Do The Same Thing To Pull Referrals
Just as you may not be interested in every article in those tabloids, most people will not be interested in a number of your newsletter articles. But every once in awhile the headline will pull them in and get them to read your article. And that is all it takes to maintain your network and client base. You need to stay in touch and carve out your position in their mind. Newsletters are the only inexpensive and efficient way to do that. The trouble is that they take time and skill to create if you are going to do a good job. So you may need to develop a relationship with someone who specializes in outstanding newsletter creation.
Discover the Marketing Solutions that will help you market your business with newsletters. If you struggle with juggling your time between marketing yourself, administrative tasks and selling homes, learn the methods that make your life easier. Steven O’Connell specializes in efficient and effective marketing methods. He learned what works and what doesn’t through hard won experience as a Home Inspector and Contractor. Learn even more newsletter strategies at http://realtornewslettermarketing.com/ and achieve better results with your marketing plan.
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Great post! Newsletters are very useful tools in selling products and increasing traffic to a website, you just have to know how to use them properly. :)