At one point I spoke with a realtor that had about 86% bounce rate on her home page for her real estate website. As a side note. Bounce rate is a term used in with website traffic analysis. What bounce rate refers to is the percentage of initial visitors to your website who leave your site in under five seconds
So can you imagine 86% of the people that would walk into your office and asking about real estate walking out before you had a chance to talk with them? Probably not right? And that is why it doesn’t matter what search terms you are on the top of in the search engines if no one is turning into a client.
Everyone that puts eyes on your website is making snap judgments about your credibility and why they shouldn’t trust you. This doesn’t mean that you need to spend a lot of money on a website. It just means the presentation needs to be clean. It means that your website shouldn’t be so busy that they get confused. It means that your website can’t load slowly. It also means that you don’t want to have auto-playing music.
This means that when each of the pages of your website need to address and individual concern and each page needs to have a clear call to action of what they should do next. Try to find reasons why your prospects should be contacting you, or joining your email list. This way you can turn the process of having someone on your website into a real asset of a list of prospects.
So the best thing you can do is think about what the best experience your prospect would have if they were going to turn into a real client for you. Then create that experience for them in your website navigation. You might be able to get a couple ideas by searching for your key real estate terms in other larger very competitive markets. The reason this usually works pretty well is because large real estate groups with lots of transactions have the budget to invest in the research it takes to convert a high level of prospects into buyers and sellers. So modeling the commonalities that make since is a good short cut to marketing success online as a realtor.
If you have done the right keyword research and your website is at the top of the right search terms and your still not creating a high level of buyer and seller leads; then take a close look at your design and what you can do to get more of those people call you.
You can also get a lot of other valuable personal and business development resources at our Business Coaching blog. To or take a look at this Brentwood TN Real Estate Project I am using as an example.