Target Marketing With Real Estate Postcards
Marketing with real estate postcards is one of the most popular topics I’ve written on.
The rental housing market can be tough at times and sending the right message with real estate postcards can put you ahead of the competition and attract quality tenants who will pay on time and keep renting from you year after year.
Reaching The Right Audience With Real Estate Postcards
A few days ago I receive a clever email postcard.
It wasn’t a real estate postcard per se. It was sent from my old health club with the message, “We Miss You”, and was an effort to get me to re-join.
When I clicked on the postcard envelope I was taken to a link that showed my name on the front of the envelope. The envelope then turned around, the flap opened, and the card slid out of the top of the envelope to reveal the personal training staff.
Sending The Wrong Message
Up until then I was intrigued with the athletic club’s offer.
Problem is, I’m a tennis player and have never had the slightest interest in personal training. In addition to my tennis games I do work out, just not with personal trainers.
That was strike one.
I’d been a member of the club for almost 10 years, and given that I’d left a few months ago I thought there’d be some incentive to re-join.
A free month maybe. Or a reduced price on the dues. Something along those lines.
Something more carrot than stick.
Instead, the incentive was that if I didn’t rejoin in the next six weeks the initiation fee was going to increase.
That was strike two.
Target Your Prospect With Postcards
The one thing my old athletic club did get right was the timing of the mailing.
I’d left about three months ago, and the New Year is fast approaching, which is the classic time when people join health clubs in an attempt to lose those extra pounds put on over the Holidays.
Which started me thinking about real estate postcard marketing, and marketing in general, and how easy it is to go through the motions of marketing and totally miss your mark.
How To Send The Right Message With Real Estate Postcards
Here are three things to keep in mind with any type of real estate marketing:
Know Who Your Prospect Is
Is your prospective tenant someone who just lost their home to foreclosure and has to rent? Or is your prospect an apartment renter looking to upgrade to a single family home rental?
Send The Right Message
My athletic club clearly missed the mark with me.
Once you know who your prospect is, sending the right message should be a piece of cake. If you’re targeting renters that want a house without the upkeep hassles, in your postcard message talk about how your rent includes weekly landscaping and pool service.
Send Multiple Messages
You probably can think of more than one target market for the house you’ve got for rent. In our how to rent my house training I’ve seen investors try a ‘one size fits all approach’ with their marketing.
This is always a big mistake.
It’s OK to create several different real estate postcard campaigns with different messages sent to the different prospective renters that you’re targeting.
I hope you’ve enjoyed this article on marketing with real estate postcards!
{ 1 comment }
This is a well written article. You make an excellent point. In Las Vegas many investors in real estate do not know their target market. Adding offers like landscaping service and pool service attracts better customers. The retention rate in the rental property is much higher.