Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to […]

You’ve picked up everyone’s card at the last networking event, and put them in a stack that’s probably up to the wall. Have you put these contacts in your database? When will you put them in your database? Have you cleaned out your database in the last year?
I’ve talked to many agents who say […]

For agents and brokers who are looking to get ahead in the business, solidify their branding, learn new marketing strategies, and improve their lead conversion, the internet has become a virtual cornucopia of information. Thanks to the web, real estate agents from around the globe are able to share ideas, ask questions, and discuss relevant […]

There is no “ordinary” day in the life of a real estate agent. You have calls to make, meetings to attend, houses to show, and everything in between. Also, being in the real estate business is not a 9-5 job. You may have to work 16 hour days, and that includes the […]

Considering the current economic situation, those looking to sell their home may also be trying to save a few bucks when it comes to listing services. With condos and homes sitting on the market for longer and not selling for the desired asking price, many sellers are requesting that their Realtor “cut” their commission on […]

Referrals, you want them, but how do you get them?
Most agents know that a referral is the best type of lead you can get. Someone that already knows you or has done business with you wants you to help out their friend. The person referring you certainly knows how you do your business […]

High quality leads are the lifeblood of your business. For any real estate agent seeking to thrive (and not just survive) in today’s highly competitive market, the generation of these leads needs to happen 24/7.
Every day, new and established agents are waking up to the fact that an effective online presence has become more than […]

The government has issued a $8000 tax credit as an incentive for first time homeowners to purchase a house. There has been a mixed reaction if this tax credit is working or not, however I have seen more agents use it in their marketing to drum up new business.
One of the most creative strategies […]

Most of the top producing realtors in the country have search engine optimized websites that offer community information and links to local MLS data. Like other types of advertising such as billboards, newsletters, and yard signs, agents use cutting edge websites to generate potential leads, and to build up their client base.
Online lead generation is […]

It’s been a long wait for positive news to come out of the real estate market, but now we’ve received the report that pending home sales are up 3 months in a row.
Pending home sales rose for the third consecutive month in April, according to a report from the National Association of Realtors; with some […]