A call capture service is often touted as the end-all be-all solution for the real estate industry. However, just as with any technology employed by a business today, it is how the technology is used, not the simple fact of its existence, that will make or break a company’s success with it. While a call [...]

Call capture is one of the trade secrets that many successful real estate agencies use, and can provide the distinction between struggling businesses and booming operations. Simply put, call capture can be defined as any telephone-based technology that is used to obtain personal information from potential clients. The type of information generally gathered is the [...]

Without good solid leads any real estate business will be in trouble. So how can you generate leads without resorting to cold calling? Here are our Top 10 Tips for Generating New Leads;
1. Have a compelling marketing message. Be prepared to convince people why they should do business with you. Know what sets you apart, [...]

13 ways to strike customer gold with LEAD GENERATION
It’s a new business out there today. Time for new goals. If you’re new, you will need to learn how to prospect for clients by lead generation. For you seasoned agents, how about increasing your customer base through some good old-fashioned prospecting? You will look for who [...]

The real estate market has taken a hit during the past few years, and that is why it is important that a real estate agent has the most updated technology and presence in the market. Real estate agents require business tools that allow them to connect with the customer individually, but also provide services and [...]

Capitalizing on sales opportunities while minimizing out-of-pocket expenses sings to any entrepreneur’s heart, but this credo hits especially close to home for the hungry and ambitious real estate agent competing in a crowded market for a limited number of leads.
This is why successfully evaluating the best use of advertising dollars can give a savvy agent [...]

Generating leads from your website may be easier than you think. Unfortunately, too many agent websites make it hard for a potential customer to even find how to contact you! Even brokers who have websites can learn how to manage online leads effectively.
How can you generate more online leads?
1. Position your “Contact Us” [...]

Referrals, you want them, but how do you get them?
Most agents know that a referral is the best type of lead you can get. Someone that already knows you or has done business with you wants you to help out their friend. The person referring you certainly knows how you do your business [...]

Most of the top producing realtors in the country have search engine optimized websites that offer community information and links to local MLS data. Like other types of advertising such as billboards, newsletters, and yard signs, agents use cutting edge websites to generate potential leads, and to build up their client base.
Online lead generation is [...]

You wouldn’t believe how many web sites don’t ask for the sale! After all the work agents put into their website content, describing the benefits of their services, and leading people through their sales process, they overlook one simple but very important “call to action”
“Click here to speak to an agent”
If you want people to [...]