Referrals, you want them, but how do you get them?
Most agents know that a referral is the best type of lead you can get. Someone that already knows you or has done business with you wants you to help out their friend. The person referring you certainly knows how you do your business […]

Most of the top producing realtors in the country have search engine optimized websites that offer community information and links to local MLS data. Like other types of advertising such as billboards, newsletters, and yard signs, agents use cutting edge websites to generate potential leads, and to build up their client base.
Online lead generation is […]

You wouldn’t believe how many web sites don’t ask for the sale! After all the work agents put into their website content, describing the benefits of their services, and leading people through their sales process, they overlook one simple but very important “call to action”
“Click here to speak to an agent”
If you want people to […]

Picture in your mind a bucket–but not an ordinary bucket. Think of this bucket as one you must keep full–full of leads so that your real estate business doesn’t dry up.
The good news: directly above this bucket are 10 faucets. We can call them “lead faucets.” The bad news: many Realtors don’t use them.
That’s unfortunate, […]

1) Create a powerful unique selling proposition (USP)
If you don’t currently have a unique selling proposition - Find one. What makes you different from all the other real estate agents out there? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling […]

Generating a lead may be the sole purpose of your entire site. It’s always about answering a prospect’s unspoken questions and communicating the value of doing business with you.
1. The Message Must be Relevant
Identify what really matters to your visitors. What motivates them to seek you out? What problems do you solve for them? […]

Any efficiency expert will tell you that increased productivity comes from prioritization. Sounds intuitive enough–work on those things that give us the biggest bang for the buck. If we have lots of things to work on then start with the ones with the highest potential for positive results.
Unfortunately, when we manage sales we seem to […]

If you want to stand out from the other agents in your area, you’re going to have to make a mark for yourself.
Ralph R. Roberts gives some valuable tips on how to brand yourself a superstar
Market yourself on paper.
Just about all agents have some sort of business card and brochures to hand out. […]

Free listing syndication brings record highs in traffic to Z57 client websites.
San Diego, CA (PRWEB) June 3, 2008 — Z57, Inc., a leading provider of real estate Web marketing services, announced today record highs in traffic to client websites from their free listing syndication program. Listing syndication maximizes listing and agent presence on the web […]

1. Put fresh or silk flowers in principal rooms for a touch of color.
2. Add a new shower curtain, fresh towels, and new guest soaps to every bath.
3. Set out potpourri or fresh baked goods for a homey smell.
4. Set the table with pretty dishes and candles.
5. Buy a fresh doormat with a clever saying.
6. […]