Picture in your mind a bucket–but not an ordinary bucket. Think of this bucket as one you must keep full–full of leads so that your real estate business doesn’t dry up.
The good news: directly above this bucket are 10 faucets. We can call them “lead faucets.” The bad news: many Realtors don’t use them.
That’s unfortunate, [...]

1) Create a powerful unique selling proposition (USP)
If you don’t currently have a unique selling proposition – Find one. What makes you different from all the other real estate agents out there? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling [...]

Generating a lead may be the sole purpose of your entire site. It’s always about answering a prospect’s unspoken questions and communicating the value of doing business with you.
1. The Message Must be Relevant
Identify what really matters to your visitors. What motivates them to seek you out? What problems do you solve for them? [...]

Any efficiency expert will tell you that increased productivity comes from prioritization. Sounds intuitive enough–work on those things that give us the biggest bang for the buck. If we have lots of things to work on then start with the ones with the highest potential for positive results.
Unfortunately, when we manage sales we seem to [...]

If you want to stand out from the other agents in your area, you’re going to have to make a mark for yourself.
Ralph R. Roberts gives some valuable tips on how to brand yourself a superstar
Market yourself on paper.
Just about all agents have some sort of business card and brochures to hand out. [...]

Free listing syndication brings record highs in traffic to Z57 client websites.
San Diego, CA (PRWEB) June 3, 2008 — Z57, Inc., a leading provider of real estate Web marketing services, announced today record highs in traffic to client websites from their free listing syndication program. Listing syndication maximizes listing and agent presence on the web [...]

1. Put fresh or silk flowers in principal rooms for a touch of color.
2. Add a new shower curtain, fresh towels, and new guest soaps to every bath.
3. Set out potpourri or fresh baked goods for a homey smell.
4. Set the table with pretty dishes and candles.
5. Buy a fresh doormat with a clever saying.
6. [...]

OnBoard provides solutions for real estate agents who want to give detailed local information to potential buyers in your area. They also offer custom solutions to give real estate agents a competitive edge over their completion.

Real Estate Agents – Either you will need to do these things, or you will need to make your client do them. These tips will help you prepare for an open house:
1. Hire a cleaning service. A spotlessly clean home is essential; dirt will turn off a prospect faster than anything.
2. Have the lawn [...]

Cold calls, can be described as a bunch of unsolicited random sales calls. Remember that the people you call to give information have not asked for it. You are, on your own giving out the information. Most certainly you will encounter both positive and negative responses. Some people simply love and enjoy such calls, while [...]