Archive for the 'Marketing' Category

Build a Great Real Estate Website With a WordPress Premium Theme

Wednesday, September 1st, 2010

Building a real estate website with a WordPress premium theme is something that every real estate professional should consider for two great reasons:
You get a great looking website for your business that is extremely easy to customize and that offers you tens of thousands of free add-ons (plugins, in the parlance of WordPress) that enable [...]

Internet Marketing Strategies – Yes, For the Real Estate Market

Monday, August 30th, 2010

It doesn’t matter whether you are a real estate agent, mortgage broker, loan officer, or have some other important job within the real estate market, you need people -potential clients- to know you exist. Half of the battle in earning commissions, closing deals, and selling homes or mortgages is finding people to buy them and [...]

Listing Titles – How to Get People Clicking

Thursday, August 26th, 2010

How do you title your listings? Do you try to squeeze in as much detail as possible, or do you aim to appeal to home hunters with more expressive language?
Giving some though to the title of your listing is worthwhile, particularly if you’re using free-to-list websites that don’t allow for photos to draw your audience [...]

Facebook – A Powerful Tool For Your Real Estate Business

Thursday, August 5th, 2010

In the unstable real estate market today, in order for real estate agents to sell homes, they need to work extra hard like when it comes to promoting their homes for sale in the internet. Facebook has become a very powerful avenue to market your real estate business on the internet today. If properly utilized, [...]

You Have to Be a Farmer and Irrigate the Crops to Be a Good Realtor

Monday, August 2nd, 2010

Whether you are just starting out in real estate or are a seasoned veteran, it may help to advance your career by “farming”. Farming is a term used to describe a specified area, community or subdivision that an agent will specialize in. This area can be determined by an active or popular area or simply [...]

5 Reasons You Need a Listing in Real Estate Directories

Thursday, July 22nd, 2010

Did you ever consider that perhaps you should list your contact information in real estate directories? That thought has occurred to a lot of people. A number of them actually acted on that thought. Most just look at it for a while, then dismiss the thought. It is sometimes because they don’t know where to [...]

Real Estate Marketing – How to Write Follow-Up Letters

Monday, July 19th, 2010

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market.
If you’ve taken it a step further, you also offer a special report to buyers or sellers or one for [...]

You’ve Closed the Deal…Don’t Lose the Relationship

Monday, July 12th, 2010

It happens too often that after an agent closes the deal that he gets out of the way and moves on to the next customer. Happy to have closed the deal that took months to complete, commission check in hand, looking for other opportunities that will pay off immediately.
After a deal closes, there are [...]

Should Real Estate Agents Blog?

Monday, June 28th, 2010

You’re a real estate agent. You have a professional web site provided by your Broker. Heck, you even paid big bucks for your own web site with a fancy design. Why in the world would you want to blog? And who really has the time to blog?
My turn to ask you a question. What distinguishes [...]

5 Great Features of Text Message Flyers For Real Estate

Monday, June 21st, 2010

As you may have heard, the use of text messages to advertise business and engage customers is at the base of a very steep incline. The use of mobile marketing is set to grow over 2,700% over the next four years.
Just as the Internet changed the way a real estate agent markets a property and [...]