You’re a real estate agent. You have a professional web site provided by your Broker. Heck, you even paid big bucks for your own web site with a fancy design. Why in the world would you want to blog? And who really has the time to blog?
My turn to ask you a question. What distinguishes [...]

As you may have heard, the use of text messages to advertise business and engage customers is at the base of a very steep incline. The use of mobile marketing is set to grow over 2,700% over the next four years.
Just as the Internet changed the way a real estate agent markets a property and [...]

Something home hunters are always hungry for as they sift through online listings is a good set of photos, after all, a picture tells a thousand words.
Photos often provide the client’s first impression of a property, and can intrigue a prospective buyer as easily as they can turn a buyer off completely.
Simple as it might [...]

Do you have a tag line that identifies your business? Does it have a significance that sets you apart from your competitors?
Could that tag line be used to create a theme to use as an anchor for all of your marketing promotions? If so, begin creating your marketing campaigns around it, and use it to [...]

As a real estate agent, who wouldn’t want their website to show up in the #1 position of Google when someone searched for “real estate”? It would generate a lot of traffic to your website…but it wouldn’t convert into customers or sales as one might think. Search Engine Optimization (SEO) takes time to [...]

Savvy real estate agents having started to display a toll free number on ‘for sale’ signs and other marketing materials. When prospective buyers call the number, they are greeted by an automated system, which is accessible 24 hours a day. In this way, real estate leads can be generated whether or not the office is [...]

I’ve written a couple of times about marketing yourself as a green Realtor to market towards that niche of consumers. If you’re in in a green city, it’s even more advantageous to learn the skills, become an expert in the green field, and get all the certifications that you can.
Al Medina at RIS Media [...]

Staying in touch with your sphere of influence, past clients, and warm leads is important.
You know that. But what can you say that won’t make them think you’re being pushy?
Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at some time [...]

Recently I spoke with an agent who intended to send one letter to his “farm” area. Just one. He said that if that worked out, he might send another.
I wanted to tell him that if he planned to mail just one letter he shouldn’t bother to do it at all. But he was one of [...]

Real estate professionals have not only seen changes in the market in the last year but also in the economic landscape of the United States. The emerging buyers market has prompted the industry to make a greater shift towards technology as a means of communication between agents, homebuyers and sellers. Most people already start their [...]