Call capture is one of the trade secrets that many successful real estate agencies use, and can provide the distinction between struggling businesses and booming operations. Simply put, call capture can be defined as any telephone-based technology that is used to obtain personal information from potential clients. The type of information generally gathered is the [...]

Did you ever consider that perhaps you should list your contact information in real estate directories? That thought has occurred to a lot of people. A number of them actually acted on that thought. Most just look at it for a while, then dismiss the thought. It is sometimes because they don’t know where to [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market.
If you’ve taken it a step further, you also offer a special report to buyers or sellers or one for [...]

Without good solid leads any real estate business will be in trouble. So how can you generate leads without resorting to cold calling? Here are our Top 10 Tips for Generating New Leads;
1. Have a compelling marketing message. Be prepared to convince people why they should do business with you. Know what sets you apart, [...]

It happens too often that after an agent closes the deal that he gets out of the way and moves on to the next customer. Happy to have closed the deal that took months to complete, commission check in hand, looking for other opportunities that will pay off immediately.
After a deal closes, there are [...]

Networking is one of the key powers that decide whether or not a businessman will become successful in the longer run. Power of social networking has been harnessed ever since the businesses started functioning. Different businesses require different levels of networking. Some of the businesses are built around communities while others don’t really indulge with [...]

13 ways to strike customer gold with LEAD GENERATION
It’s a new business out there today. Time for new goals. If you’re new, you will need to learn how to prospect for clients by lead generation. For you seasoned agents, how about increasing your customer base through some good old-fashioned prospecting? You will look for who [...]

You’re a real estate agent. You have a professional web site provided by your Broker. Heck, you even paid big bucks for your own web site with a fancy design. Why in the world would you want to blog? And who really has the time to blog?
My turn to ask you a question. What distinguishes [...]

As you may have heard, the use of text messages to advertise business and engage customers is at the base of a very steep incline. The use of mobile marketing is set to grow over 2,700% over the next four years.
Just as the Internet changed the way a real estate agent markets a property and [...]

Something home hunters are always hungry for as they sift through online listings is a good set of photos, after all, a picture tells a thousand words.
Photos often provide the client’s first impression of a property, and can intrigue a prospective buyer as easily as they can turn a buyer off completely.
Simple as it might [...]